CULTURAL ADAPTATION + CAMPAIGN SYSTEM
The Immunity Charm™ — India Activation
An Indian new-market adaptation and rollout of the Cannes Lions Grand Prix for Good–winning Immunity Charm™.
AGENCY
McCann Health New York/ McCann India
MARKET
Rajasthan, India
ROLE
Design + Production / Look & Feel
DELIVERABLES
Flipbook · Posters · A6 Postcards · A5 Guides
FOCUS
Cultural Adaptation · Campaign Systems · Information Design · Production
The Immunity Charm™ transforms a familiar symbol of protection into a tool for childhood immunization. Inspired by the black-beaded bracelets traditionally worn to protect children, the system adds colored beads as vaccinations are received, creating both a visible record of immunization and a recognizable symbol of care.
For the India activation, I developed the market-specific look and feel and translated the core campaign idea into a flexible communications system for caregivers, frontline health workers, and broader public awareness.
01
INDIA LOOK AND FEEL BRAND EXPLORATORY
Market research and style exploration. Translating the campaign for a culturally informed Indian context and local visual language.
02
CAMPAIGN MATERIALS
