CULTURAL ADAPTATION + CAMPAIGN SYSTEM
The Immunity Charm™ — India Activation
An India-market adaptation of the Cannes Lions Grand Prix for Good–winning Immunity Charm™ campaign, including visual development and communications materials for caregivers and frontline health workers.
AGENCY
McCann Global Health / McCann India
MARKET
Rajasthan, India
ROLE
Design + Production / India Look & Feel
FOCUS
Cultural Adaptation · Campaign Systems · Information Design · Production
DELIVERABLES
Flipbook · Posters · A6 Postcards · A5 Booklets & Guides · Activation Materials
01
LOOK & FEEL
02
CAMPAIGN MATERIALS
