LONG-FORM MANUAL + BRAND SYSTEM
SIRTURO® Strategic Brand Book
A 60+ page interactive strategic playbook that organizes market, customer, brand, and value strategy into a clear, navigable system.
AGENCY
McCann Health
CLIENT
Johnson & Johnson / SIRTURO®
ROLE
Design + Production Art / Information Design
DELIVERABLES
Long-form Publication · Interactive Guide · Table of Contents · Information Hierarchy · Infographics · Data Visualization
FOCUS
Brand Strategy · Publication Systems · Information Design
