BRAND SYSTEM + PRODUCTION DESIGN
Qdenga
CLIENT
Takeda
Agency
McCann Health
Role
Design + Production / Brand System Development
Deliverables
Brand Guidelines · Packaging/Labels · PowerPoint Template · Branded Applications
01 The Brief
Create a distinct Qdenga brand identity and establish clear visual standards for consistent execution across global marketing teams, creative partners, and production resources.The system needed to define how core elements, including logo, color, typography, graphic elements, imagery, charts, and packaging, would work together across different applications. The project moved from defining the brand system to demonstrating how it could function across real-world touchpoints.
Applying the same visual standards across the brand guide, packaging, presentation templates, and supporting materials helped create a cohesive system while allowing each format to respond to its own production and communication requirements.
02 Building the Brand System
The guidelines established standards for logo usage, typography, color, and graphic elements across applications. I also developed an accessible color-combination chart to guide ADA-conscious contrast and color use across print and digital communications.
Core elements:
Logo standards · Clear space · Typography · Color palette · Accessible color combinations · Graphic elements
03 Packaging
The visual system was extended into pharmaceutical packaging across multiple pack configurations.
Packaging exploration focused on maintaining clear product hierarchy and required regulatory information while creating a recognizable brand presence through the Qdenga logo, color palette, and graphic line motif.
04 Presentation Template
I translated the brand system into a flexible 30+ slide PowerPoint template for internal teams.
The template included layouts for text-heavy content, photography, data visualization, maps, charts, section breaks, and presentations with varying information density—giving teams a repeatable system for creating on-brand communications.
