PrEP Guide
A 100+ page communications resource designed to help health practitioners develop demand-creation campaigns for PrEP across sub-Saharan Africa.
AGENCY
McCann Health
PARTNERS
USAID, PEPFAR, OPTIONS
DELIVERABLES
100+ page audience Guide, website visuals, infographics, and social media assets
FOCUS
Public health communications, long-form editorial design, culturally relevant storytelling, data visualization
01
The Accelerator brought together extensive audience research, behavioral insights, campaign guidance, case studies, and public-health data.
https://accelerator.prepwatch.org/
100+ pages • 5 priority audiences • Research • Print + digital
AUDIENCE PROFILES + EDITORIAL SYSTEM
02
INFORMATION DESIGN + DATA VISUALIZATION
03
DIGITAL EXPERIENCE + SOCIAL MEDIA
